Project Description

A.C. MILAN
SEASON CAMPAIGN 2015 / 16

WEB – ON / OFF AIR campaign

YO CLAS! - AC Milan - campagna abbonamenti

“WE WILL BE A TEAM OF DEVILS, OUR COLORS WILL BE THE RED AS FIRE AND BLACK AS THE FEAR OF OUR OPPONENTS”

( H.Kilpin )

One of the most important soccer team off all times,

found in our concept idea the “goal” to better involve supporters and visitors to the stadium in the next Italian soccer “A division” season ( Milan is the city of EXPO 2015).

After A.C. Milan pitch we approached to the solution deeply focused in creating a social direct relationship between club and supporter “CLUB TO SUPPORTER” ( by us defined “C2S” ) based on “CLUB VALUES” sent via “SHORT MILAN MESSAGES” ( by us defined “SMM” ).

acmilan_claim

We defined a typographic asset as unique graphic element used in the whole campaign ID.

With this solution the message has been able to be extremely direct and quick even thought that the campaign was planned to be ON AIR with 30″ TV Spot for the main Italian channels and subtitled for the web applications / OFF AIR with Press, city Posters and Maxi Billboards.

YO CLAS! - AC Milan - campagna abbonamenti

I PROMISE

Spot Campaign ON-AIR / WEB

AC MILAN shooting campaign 2015 backstage

AC MILAN SHOOTING BACKSTAGE

shooting by Chiara Gannoni

AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage
AC MILAN shooting campaign 2015 backstage