Project Description

MTV Italy GLOBAL CAMPAIGN

change from music to television: this is the challenge.

MTV Campaign

MTV Campaign

A Universal positive, transparent and loyal message.
IN MTV YOU CAN TRUST!

A path through people beliefs and their unconditional love for music and the brand properties.

MTV Global Campaign

Brief : Change from music to television.
Idea : Give to the public a positive and universal message.

Starting from a very simple concept and a little bit of Math ( “M” = MUSIC “TV” = TELEVISION ) we put together the famous “V” sign with all the MTV’s products and faces.
This has been the winning key!
We built up and produced a multimedia campaign with ADV billboards across all Italy, web prerolls, banners and boxes, Viral videos, On Air bumpers and promos.

MTV Campaign Maxi Billboard Milan

MTV Campaign Maxi Billboard Milan
MTV Campaign Maxi Billboard Milan

MTV Campaign